Worldwide Launch of Twentynine Palms — Co-founded by Jared Leto.
Art Direction & brand identity
Photo, branding, press assets, concept, packaging, limited edition print and publication
The city of Twentynine Palms is a gateway to Joshua Tree National Park—a site of world renown beloved for its spartan beauty, monolithic rock formations, and mesmerizing night skies, situated within the dusty, shimmering palette of the Mojave desert.
Portraits of Jared Leto by Cameron McCool
Art Direction: Camille Legrand
Copy:Jennifer Down
Creative Direction: Marsha Meredith
Production: Hazel Corstens
All artworks from Joshua Tree National Park by Artist Douglas Mandry
Installation at Dover Street Market
Worldwide Launch of Twentynine Palms — Co-founded by Jared Leto.
Art Direction & brand identity
Photo, film, concept, social content, website
The city of Twentynine Palms is a gateway to Joshua Tree National Park—a site of world renown beloved for its spartan beauty, monolithic rock formations, and mesmerizing night skies, situated within the dusty, shimmering palette of the Mojave desert.
Director: Thibaut Grevet
DOP: Ryan Marie Helfant
Editor: Aitor Bigas
Composer: Pierre Rousseau
Art Direction: Camille Legrand
Copy:Jennifer Down
Creative Direction: Marsha Meredith
Production: Division and Hazel Corstens
A-Z Wagon Station in Joshua Tree by Andrea Zittel
Courtesy the Artist and Regen Projects, Los Angeles
Worldwide Launch of Twentynine Palms — Co-founded by Jared Leto.
Art Direction & brand identity
Photo, film, branding, concept, packaging, roll-out of brand assets for social, web and emails
The city of Twentynine Palms is a gateway to Joshua Tree National Park—a site of world renown beloved for its spartan beauty, monolithic rock formations, and mesmerizing night skies, situated within the dusty, shimmering palette of the Mojave desert.
Photographer: Leandro Farina
Set Designer: Lisa Jahovic
Art Direction: Camille Legrand
Creative Direction: Marsha Meredith
Production: Hazel Corstens
Stills from Film by Thibaut Grevet and Ryan Marie Helfant
Worldwide Campaign — A range of products suited to the urban surrounds.
Art Direction
Photo, film, concept, roll-out of brand assets for social, web and emails
Photos and films by Romain Laprade
Set Design by Charlotte De La Grandière
Art Direction by Camille Legrand
Copy by Jennifer Down
Worldwide Campaign — Launch of the Aesop Aromatique Candles: Ptolemy, Aganice and Callippus, named after three ancient astronomers. The creation of those Candles began with the notion of ‘Candles as stars’—comparing the flickering lights of a candle in the dark to the stars in a dark sky.
The concept for this campaign draws on the night sky as a both timeless navigational aid for seafaring journeys, and a source of comfort. The dark and rocky ocean provides a metaphor for the turbulent waters of 2020, while the source of light—be it the stars, a flickering candle, or the beam of a lighthouse—offer guidance and the promise of a safe harbour after the storm.
Art Direction
Concept, film, gifs, complete development and roll-out of assets with Mattis Dovier, for retail, press, social, web and emails.
Awards
D&AD 2021 —Digital
Illustrations and film by Mattis Dovier
Production by Remembers (Ugo Bienvenu & Félix De Givry)
Original Composition by Adrien Pallot
Art Direction by Camille Legrand
Copy by Jennifer Down
Worldwide Campaign — A selection of travel-sized products by Aesop—housed in a custom RIMOWA shell made to journey with you for the years to come.
Art Direction
Photo (in collaboration with the Rimowa Team), concept, roll-out of brand assets for retail, social, web and emails
Photos and films by Romain Laprade
Set Design by Charlotte De La Grandière
Art Direction by Camille Legrand
Rimowa Creative by Yannis Henrion
Worldwide Campaign — Aesop’s first floral fragrance, inspired by life and work of modernist designer Charlotte Perriand.
Art Direction
Photo, film, concept, roll-out of brand assets for social, web and emails
Photos by Julien T. Hamon
Set Design by Charlotte De La Grandière
Film by Olivier Sévère
Music by Julia Kent
Art Direction by Camille Legrand
Aēsop Creative Director: Marsha Meredith
Production by Gallois Montbrun & Fabiani and Hazel Corstens
Archives imagery, courtesy of the Perriand Foundation
Many thanks to Barnabé Fillion, Pernette Perriand-Barsac and Jacques Barsac
Worldwide Campaign — A formulation to cleanse hands effectively when fresh water is unavailable. For the home, the office, or on the go.
Art Direction
Photo, film, concept, roll-out of brand assets for social, web and emails
Photos and films by Romain Laprade
Set Design by Valérie Weill
Art Direction by Camille Legrand
Worldwide Launch of ARPA — Founded by perfumer Barnabé Fillion, Arpa Institute of Synesthesia explore modularity of elements that evolve into scent sequences.
Art Direction & brand identity
Stationery, packaging, web design, social media
Photos by Julien T. Hamon, Tom de Peyret, Fernado Etulain, Barnabé Fillion
Creative Direction by Barnabé Fillion and Marsha Meredith
Art Direction and Design by Camille Legrand
Logo Design by Eric Pillault
Film by Olivier Sévère
Sounds by Erwan Sene, Pierre Rousseau, Joseph Schiano di Lombo, Cyrus Bayandor